Sleep tourism is not new, but is growing at a rapid pace – currently valued at £56.64 billion – it is set to double by 2030.
Amongst the wellness boom of purpose/high activity driven retreat holidays, another counter-trend is gaining momentum with total resets where sleep is seen as a commodity. Simply put – catching up on precious sleep – Ultra-Restcations.
This trend is being seen across demographics including UHNW’s – VistaJet has new data from its members base, which hints at the next hot HNW destinations for the best night’s sleep – and has inspired VistaJet to create the first ever Sleep Programme in the sky.
Last year it was all about Europe – the famous Lanserhoff in Austria or SHA Wellness Clinic in Andalucia or over in Maldives this summer Soneva launched its Soul Sleep Programme. In 2026 it is the turn of the East….
Top 3 Global Sleep Destinations, According to VistaJet Insights
1. Marina Bay Sands, Singapore — Horizon Suite
Singapore continues to rise as a luxury wellness hotspot, with VistaJet reporting a 26% year-on-year surge in subscription membership in the first half of 2025. At Marina Bay Sands, the Horizon Suite sets a new benchmark for restorative stays. Guests can unwind in a private salt room, indulge in a traditional hammam ritual, move between sauna and ice fountain, and sink into deeper states of relaxation — all carefully curated to optimise the body’s natural readiness for restorative, high-quality sleep.
2. Zulal Wellness Resort, Qatar — A Sanctuary of TAIM Traditions
With the Middle East fast becoming the global centre of wellness — driven by leaders such as Habitas and SIRO — Zulal Wellness Resort in Qatar stands at the forefront. As the world’s first contemporary showcase of Traditional Arabic and Islamic Medicine (TAIM), the resort offers an extraordinary suite of celestial and sensory experiences: stargazing sessions, full-moon meditation, evening sound healing with singing bowls, moonlit yoga and sunset floating meditations. Each ritual is designed to harmonise the nervous system and prepare the body for a profound night’s rest.
3. Chiva-Som Hua Hin, Thailand — Eastern Wisdom Meets Modern Science
Thailand’s wellness tourism sector, valued at 70 billion baht this year and projected to grow a further 10% annually, owes much to pioneers like Chiva-Som Hua Hin. Renowned for its personalised, integrative approach to wellbeing, the resort blends Eastern healing philosophies with Western medical diagnostics. Its new Sleep Enhancement Specialisation is one of the most advanced in Asia, combining sleep hormone testing and sleep apnoea screening with therapeutic interventions — from supplements to tailored treatments — designed to correct imbalances and restore optimal sleep function.
VistaJet’s Global Sleep Programme — Where Aviation Meets Longevity
VistaJet’s latest findings show 91% of frequent travellers are willing to pay more for sleep-enhancing travel features. In response, the company has launched the world’s most advanced private aviation Sleep Programme — transforming flight from a disruptor into an essential part of the restorative journey.
- In partnership with Dr Peter Attia, founder of Medicine 3.0, VistaJet introduces the first-ever in-air sleep optimisation programme.
“Sleep is a critical component of health, performance, and longevity — yet often the first thing disrupted by travel. When light, rest and recovery are shaped to support circadian alignment, travel becomes restorative rather than destabilising.” - Reduced cabin pressure replicates the feel of 4,000 ft altitude rather than 40,000 ft, easing stress on the body and improving oxygenation.
- The Soleil Lighting System uses revolutionary Dynamic Daylight Simulation to synchronise the body clock with the destination’s timezone — a powerful tool for combating jet lag.
- Deep partnerships with global sleep and longevity destinations allow travellers to continue their restorative journey on the ground, from expert-led biofeedback sessions to full-moon yoga and floating meditation rituals.
Sleep as the New Luxury Commodity
In a world defined by relentless schedules and digital overload, sleep has become one of the rarest — and most prized — human resources. The rise of sleep-focused travel signals a shift: rest is no longer a luxury add-on, but a core marker of wellbeing, performance and modern affluence.
Sleep Is the New Star Rating: The Sleep Concierge® Launches World’s First Hotel Sleep Review Program
