The Bed Store team analysed hundreds of real hotel reviews to uncover which UK hotel chains are giving their guests the best night’s sleep — and how you can bring that same comfort into your own bedroom.
Which UK Hotel Chains Offer the Best Sleep?
When choosing a hotel, location, price and amenities all come into play — but for many travellers, one factor rises above all others: sleep quality. A luxurious lobby or a rooftop bar might be nice, but if you wake up feeling groggy from a poor night’s rest, the overall experience takes a hit.
To find out which hotels are truly delivering when it comes to comfort, we developed the Hotel Chain Comfort Score — a data-led ranking system that used hundreds of recent Google reviews to fairly compare some of the UK’s most prominent hotel brands.
What We Measured
We looked at the following factors to create an overall comfort score out of 100:
- Mentions of comfort-related keywords in guest reviews
- Tone of those mentions — positive, neutral or negative
- Hotel star rating (via Google)
- Average reviewer rating
- Affordability (average weekday cost per night)
- UK-wide hotel presence (to avoid over-representing boutique chains)
The Most Comfortable Hotel Chains in the UK
| Rank | Hotel Chain | Comfort Score (/100) |
|---|---|---|
| 1 | Travelodge | 76.05 |
| 2 | IHG (Holiday Inn, Crowne Plaza, etc.) | 66.68 |
| 3 | Premier Inn | 62.18 |
| 4 | Best Western | 35.97 |
| 5 | Marriott | 34.50 |
| 6 | Radisson | 28.40 |
| 7 | Hyatt | 25.28 |
Travelodge topped our comfort ranking with a score of 76.05 out of 100 — beating even high-end chains thanks to its affordability, consistency, and sheer volume of positive comfort mentions. With over 590 UK locations and an average weekday stay priced at just £45, it delivers quality sleep without the premium price tag.
In second place, IHG (the group behind Holiday Inn, Crowne Plaza and Holiday Inn Express) earned a comfort score of 66.68, offering a balance of luxurious sleep and strong sentiment in guest feedback. Though the average stay came in at £101, higher than Travelodge or third-place Premier Inn (£91), the group’s reputation for pillow menus and comfy beds worked in its favour.
Why Comfort and Sleep Quality Matter More Than Ever
Sleep is essential for mental clarity, mood, memory and overall wellbeing. When you’re travelling — whether for work or a weekend break — restful sleep can make or break the trip.
Across all the hotel chains analysed, the word “comfortable” appeared most frequently in five-star reviews. Guests consistently prioritised mattress quality, pillow support, blackout curtains and quietness over in-room tech or luxury extras.
How to Recreate That Hotel Sleep Experience at Home
Ever returned from a trip and wished your bed at home felt as good as the one in your hotel? Here’s how to channel that same hotel-level comfort:
Travelodge: Sleepeezee Mattresses
Travelodge mattresses are manufactured by Sleepeezee, a heritage British brand with over 100 years of expertise and a royal warrant. Their pocket spring systems offer tailored support, motion isolation and pressure relief — all features praised by Travelodge guests in comfort reviews.
IHG: Sealy Sleep Systems
Many IHG hotels, including Holiday Inn and Holiday Inn Express, feature mattresses by Sealy — known for their orthopedic support and innovative sleep tech. Their zoned support systems and temperature-regulating materials help enhance quality rest.
Premier Inn: Silentnight with Geltex®
Premier Inn has teamed up with Silentnight to produce bespoke mattresses featuring Mirapocket® springs and Geltex® foam for breathability and support. The result? A cooling, cloud-like sleep that many reviewers claimed rivalled more luxurious brands.
Final Thoughts
A comfortable bed isn’t just a perk — it’s a pillar of a great hotel experience. And as our analysis shows, you don’t always have to book the priciest hotels to get the best sleep.
Chains like Travelodge and Premier Inn continue to impress guests with their commitment to sleep quality at budget-friendly prices. So next time you’re booking a stay — or shopping for a new mattress — take a cue from the places that do it best.
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