Every year, millions of pillows end up in landfill, often discarded because they don’t suit individual sleep preferences or become flat, lumpy and unsupportive.
In fact, the UK alone sends an estimated 14 million pillows to landfill or incineration annually*, contributing to the growing problem of bedding waste. The Fine Bedding Company, a fourth-generation family business and certified B Corp, is on a mission to change that with its biggest launch of the year – the completely personalisable HoneyFoam™ Pillow, designed to be the last pillow you’ll ever need.
Customisable Comfort for Every Sleeper
Unlike traditional pillows, the HoneyFoam™ Pillow is fully adjustable, allowing sleepers to customise firmness and shape by adding or removing its innovative HoneyFoam™ memory foam clusters. Whether you prefer soft, medium, or firm support – or your preferences change over time – this pillow adapts to front, back and side sleepers alike. The free-flowing hexagon clusters encourage better airflow, while the ability to adjust height and firmness ensures optimal spinal alignment. Rounding off this innovative design is a luxurious Microfibre cover, offering both supreme comfort and durability.
Built to last, the HoneyFoam™ Pillow comes with a two-year guarantee and features fully replaceable and refreshable parts, including a removable, washable quilted cover and an included storage bag for any foam clusters removed during adjustment. As part of The Fine Bedding Company’s dedication to circularity and reducing bedding waste, additional outer covers and extra foam clusters can be purchased to extend the pillow’s lifespan, ensuring it stays in use for years to come.
The Difference is in the Foam
Beyond comfort, the HoneyFoam™ Pillow represents a step forward in sustainable innovation. Its HoneyFoam™ material has a 50% lower carbon footprint than standard memory foam derived from fossil fuels and is CertiPUR® approved, free from TCPP, a harmful chemical commonly found in traditional foams. The Fine Bedding Company, true to its B Corp commitments, has developed a biomass balance production method, replacing fossil fuel-based raw materials with 37% renewable alternatives – such as waste by-products from vegetable oil and other industries – right from the start of production.
Claire Watkin, CEO & fourth-generation owner of The Fine Bedding Company, said:
“As experts in sleep, we know how personal it is. Everyone sleeps differently, and yet, millions of pillows are thrown away each year simply because they don’t offer the right support. That’s why we created the HoneyFoam™ Pillow – a completely adjustable, long-lasting solution that adapts to the sleeper, not the other way around. As a family business with four generations of foam expertise, we’re on a mission to create high-performance products that don’t cost the earth.”
The Future of Memory Foam is Here
With its innovative design, lower environmental impact and adjustable comfort, the HoneyFoam™ Pillow is set to revolutionise the way we think about sleep. It’s time to say goodbye to the cycle of buying and discarding pillows – and hello to a truly personalised, sustainable sleep solution.
The HoneyFoam™ Pillow is available for purchase from 1st July.
RRP £99
